The Matrix Reloaded – Navigating the CFO-Communicator dynamics

The Matrix Reloaded – Navigating the CFO-Communicator dynamics

In my career spanning more than two decades I have found CFO’s involvement with the communication function peaking the most either when there is a need to raise funds or if there is a dire situation such as a current or a looming crisis. Both are extraordinary situations revolving around shareholder value – one seeking value to be returned and…

India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future

India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future

The subject of innovation in communication today is among the top agenda items for communicators, whether they represent large global corporations, new age start-ups or mid-sized local enterprises. A decisive paradigm about innovation in the business context is that it must deliver business success. It is the business returns that become the raison d’etre to invest in innovation. The discipline…