The story of a unique firm and its first partners

The story of a unique firm and its first partners

Less than three years ago there was a new kid on the block in Indian PR consulting. Two quiet men joined by another partner started a PR firm, which was sure to make waves, given their collective experience of close to 100 years. Very few know the story of these two business partners and how they started. In this column,…

Tripping on Innovation

Tripping on Innovation

Out with the old and in with the new – is that what this whole business of ‘innovation’ is all about? Or is it about getting ‘outside of the box’? The Innovation First Communication Conclave made me think – what does Innovation mean, to think outside of the box? It was communication first and then the innovations that snowballed around it. Setting…

Rolls Royce India hires First Partners for PR for India and South Asia

Rolls Royce India hires First Partners for PR for India and South Asia

Rolls-Royce India has awarded its PR and communications responsibilities to First Partners for India and South Asia region. The account was handled by Weber Shandwick in India earlier. First Partners founding partners, Atul Ahluwalia, Dilip Yadav and Santanu Gogoi quit Weber in 2015 after a long innings and subsequently started their own firm. First Partners’ mandate is to develop and implement a strategic…

First Partners: A Full Service Communications Consulting Firm Launched by Indian PR Veterans

First Partners: A Full Service Communications Consulting Firm Launched by Indian PR Veterans

Public Relations industry veterans Atul Ahluwalia and Dilip Yadav today announced that they have joined hands to launch an independent communications consulting firm, First Partners. Atul, with over 25 years of public relations and communications experience was the erstwhile Vice Chairman of Weber Shandwick India. Dilip, with over 22 years of public relations and marketing experience was earlier the Managing…