Skill sets communicators need in the new world order of business outcome focused communication

Skill sets communicators need in the new world order of business outcome focused communication

The fact that a robust reputation is a core pre-requisite to business success is an absolute given in today’s stressed margins, future-uncertain environment. Thriving in a VUCA (volatile, uncertain, complex, and ambiguous) world requires a communicator’s play-book which is in a sense the distillate of heterogenous challenges. It hardly comes across as any surprise, therefore, that CFOs, who have more…

The Matrix Reloaded – Navigating the CFO-Communicator dynamics

The Matrix Reloaded – Navigating the CFO-Communicator dynamics

In my career spanning more than two decades I have found CFO’s involvement with the communication function peaking the most either when there is a need to raise funds or if there is a dire situation such as a current or a looming crisis. Both are extraordinary situations revolving around shareholder value – one seeking value to be returned and…

Reinventing media strategies for business success

Reinventing media strategies for business success

Skillful communicators are on a constant lookout for innovation in determining positive, sustained outcomes for the brands and institutions they represent, whether they work on the brand side or the consultancy side. A process of learning and discovery, this task, however, suffers from reducing incremental margins over time. After all, just how many new tools can we keep discovering to…

India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future

India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future

The subject of innovation in communication today is among the top agenda items for communicators, whether they represent large global corporations, new age start-ups or mid-sized local enterprises. A decisive paradigm about innovation in the business context is that it must deliver business success. It is the business returns that become the raison d’etre to invest in innovation. The discipline…