Public Relations industry veterans Atul Ahluwalia and Dilip Yadav today announced that they have joined hands to launch an independent communications consulting firm, First Partners. Atul, with over 25 years of public relations and communications experience was the erstwhile Vice Chairman of Weber Shandwick India. Dilip, with over 22 years of public relations and marketing experience was earlier the Managing Director, Client Services for Weber Shandwick India and Managing Director for Creation.

Together, the two have been behind some of the most defining public relations campaigns from India which have won global recognition and accolades. Headquartered in the national capital region, First Partners will be a full service communications firm, providing end-to-end services to clients seeking senior counsel, creative media agnostic solutions with an all India reach.

Announcing the launch, Atul Ahluwalia said, “Today’s boardroom priorities require the communication function to be served by senior experts who can bring both business perspective and communications expertise to the table. We believe that there is room for a new consultancy with the senior depth and width to become clients’ first port of call for providing solutions which drive business results. As a new brand, we will stand for an unmatched combination of senior talent associated with large consultancies with the agility of a start-up. We want to be our clients’ First Partners.”

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