Rolls-Royce India has awarded its PR and communications responsibilities to First Partners for India and South Asia region. The account was handled by Weber Shandwick in India earlier. First Partners founding partners, Atul Ahluwalia, Dilip Yadav and Santanu Gogoi quit Weber in 2015 after a long innings and subsequently started their own firm.

First Partners’ mandate is to develop and implement a strategic communications framework for Rolls-Royce India & South Asia by reinforcing the brand’s core values and strengthening its positioning amongst key stakeholders.

“India is a strategic growth market for Rolls-Royce. As we continue to grow our footprint in the country, we need a stronger focus on an effective industrial communication supported by a cohesive content-led approach. First Partners was aligned to our evolving communication requirements in the region and we look forward to a productive partnership,” said Aparna Srivastava, head of communications – India & South Asia, Rolls-Royce.

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