Successful B2B PR is all about creating results that alter perceptions, change opinions, drive brand preferences, and create new business opportunities. B2B PR should look beyond impressions and other vanity metrics and must get more integrated in the business processes on a strategic level to help organizations achieve larger business goals and outcomes.
This can only be achieved by a PR strategy which is aligned and integrated with a larger business strategy and is synched with the changing media landscape, the ever-changing expectations of B2B buyers and enterprises, and the dynamics of industry rules and best-practices.
In our approach, market research and customer insights govern message development and planning, which when married to the business outcomes, provides clear, compelling and effective communications to strengthen the brand and grow the business.
This approach may include
- Media relations
- Events & exhibitions participation and marketing
- Awards participation and winning entries
- Digital marketing including webinars, mailers & content marketing
- Research and insight
- Crisis management
- Public affairs
- Media training