The focus of First Partner specialists in this practice area is on creating and scaling growth-stage companies’ marketplace visibility and helping early-stage companies take off the ground.
Whether the business goal is Series A funding round or planning an IPO, we’ll partner you to create and define key messages that best convey the exact customer/market need you fulfill and problem you solve. And once we’ve identified the stories that has the most potential to connect, draw attention and engage, we help you tell them to media, influencers and early adopters.
As defined by our Business Outcome approach, we believe that PR for startups involves more than media placements. Startup PR needs an efficient framework of thoughtful approach, pin-point messaging and targeted execution through relevant platforms, to achieve your goals of acquiring users, closing new business or gaining visibility with investors.
Our multi-faceted strategy includes the following
- Corporate PR & Executive profiling
- Messaging finalization
- Media training
- Media relations
- Content to profile company, people, and products
- Influencer relations – Product and solution reviews
- KOL engagement to deliver validation from credible and neutral third parties
- Connect and interface with key analysts
- Award nominations and speaking opportunities
- Help with pitch events
- Digital strategy & execution