India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future

India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future

The subject of innovation in communication today is among the top agenda items for communicators, whether they represent large global corporations, new age start-ups or mid-sized local enterprises. A decisive paradigm about innovation in the business context is that it must deliver business success. It is the business returns that become the raison d’etre to invest in innovation. The discipline…