The Matrix Reloaded – Navigating the CFO-Communicator dynamics

The Matrix Reloaded – Navigating the CFO-Communicator dynamics

In my career spanning more than two decades I have found CFO’s involvement with the communication function peaking the most either when there is a need to raise funds or if there is a dire situation such as a current or a looming crisis. Both are extraordinary situations revolving around shareholder value – one seeking value to be returned and…