An industry veteran with over 25 years’ experience in the public relations industry, Atul is the Founding Partner of First Partners.
An ardent proponent of creativity and innovation in public relations campaigns, Atul has been at the forefront of some of the most award-winning PR campaigns in the country. During more than two decades of his consulting experience, campaigns under Atul’s leadership consistently won coveted international awards such as India’s first United Nations Grand Prize for PR Excellence, IPRA Golden World Award, Asia Pacific SABRE Awards, Gold and Silver awards in the Media Lions Category at the Cannes, Government Relations Gold Standard Award, by the Public Affairs Asia Forum, Sabre Award for Best Campaign in India Sub-Continent, among others.
Prior to setting up of First Partners, Atul served as the India Vice Chairman of Weber Shandwick. Atul’s other titles have been Founding Member, Public Relations Consultants Association of India (PRCAI), and Chairman of the Constitutional and Advisory Committee of PRCAI.
Atul has also held jury positions at award programmes, including Sabre South Asia, IPRCCA as well as the Global head of Jury for a category of Stevies Awards.
Atul was recognized as the PR Professional of the Year (Agency) by IPRCCA for the year 2011.
At First Partners, Atul takes keen interest in the conceptualization of creative campaigns for the firm’s clients which also deliver business impact.