Founding Partner
E-mail: dilip@firstpartners.in
Brief info

Dilip Yadav is the Founding Partner of First Partners. He specializes in converting market insights into tangible business outcomes through strategic communications. His focus is on providing solutions based on deep business insights, strategic media agnostic approach and a strong influencer connect.

In a career spanning over 23 years, Dilip has held senior management positions in global consultancies, has guided business leaders of Fortune 100 companies on communication issues, built award winning public opinion campaigns and helped accelerate start-ups.

At First Partners, Dilip leads the firm’s strategy and insights expertise specializing in converting market insights into tangible business outcomes through strategic communications. His focus is on providing solutions based on deep business insights, strategic media agnostic approach and a strong influencer connect.

Before co-founding First Partners, Dilip was the Managing Director- Client Services for Weber Shandwick India and Managing Director for Creation India, both from the stable of Interpublic Group of Companies

Dilip has been at the helm of designing and implementing impact driven public health and behavior change communication programmes for organizations such as Save The Children, USAID, UNICEF, WHO.

Dilip’s crisis-management experience spans the fields of Consumer, FMCG, Pharmaceuticals, and Industrial, having worked with major companies in averting threats.

Dilip is a certified media and crisis management trainer and has coached country leaders at large organizations like Samsung, MasterCard, Honeywell, Exxon Mobil, Honda, Merck & Co, Amazon, American Airlines, GE Money etc.

Dilip is an MBA in marketing and also holds a Master’s degree in Statistics, a Diploma in Advertising and PR from IIMC, and a Bachelor’s degree in Law.