As a Principal Consultant, Param heads digital community management at First partners. Param has more than 10 years of experience in social media marketing and engagement, online PR, online branding and positioning. This is in addition to 4 years of experience in content writing & publishing.
Param’s expertise includes planning and execution of Social Media campaigns, Digital PR, Online Reputation Management (ORM), Influencer Engagement and Outreach, Community Management, Content Writing, content marketing, Management of ppc and e-mail campaigns.
Previously Param has worked with world renowned PR firms such as Edelman and MSL. He has experience of working on brands like ITC, Danone, Hyundai, Dell, HP, Sony Ericsson, Nokia, BlackBerry, GMR, ITC Hotels, Monster for their Social Media and digital mandates.
Param brings in extensive experience in conceptualization & execution of online PR, influencer engagement and social media campaigns, which utilizes (in various permutations and combinations) digital storytelling, content marketing, rich media content creation, proactive community management and effective Social CRM in both B2B and B2C environments.
Param holds degrees in Chemistry (Hons.) and Commerce.