Santanu has over 18 years of experience in the public relations industry.
A distinguished media expert, Santanu has been at the helm of several tough media assignments during these years. He has extensively managed crisis situations for clients, turning media skeptics into advocates based on fact-based engagement. He understands the Indian national as well as regional media landscape, having managed intense campaigns across the length and width of the country. His experience straddles managing media programmes across a multitude of industry sectors such as Consumer, Corporate, Automobile, Aviation, Defense, Healthcare etc.
Earlier, Santanu worked with Weber Shandwick India for close to 14 years, leaving the firm as its Vice President & Head of Corporate Practice. At Weber Shandwick, he was a winner of the Asia Pacific Leadership Award in the year 2007. After leaving Weber Shandwick, Santanu set up a strategic media solutions firm called Go2Media, which he ran successfully for over a year.
He joined First Partners as a Founding Partner following the acquisition of his venture by First Partners. Santanu started his public relations career with Clea Public Relations, a local PR firm.
Santanu holds a Master’s degree from Delhi University.
At First Partners, Santanu is deeply involved in shaping the media strategy for the firms’ clients, as well as leveraging media insights to bring to life award winning campaigns.