Carpe Diem: True leadership shines through the darkest nights

Carpe Diem: True leadership shines through the darkest nights

The good thing about the COVID forced transformation, particularly in a complex economy such as India, has been that the pandemic brought out the best in people and organisations. Put it down to a strong instinct for survival or a fundamental urge to endure, the Indian business environment with its many twists and turns, is quite firmly in the saddle…

The Matrix Reloaded – Navigating the CFO-Communicator dynamics

The Matrix Reloaded – Navigating the CFO-Communicator dynamics

In my career spanning more than two decades I have found CFO’s involvement with the communication function peaking the most either when there is a need to raise funds or if there is a dire situation such as a current or a looming crisis. Both are extraordinary situations revolving around shareholder value – one seeking value to be returned and…

India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future

India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future

The subject of innovation in communication today is among the top agenda items for communicators, whether they represent large global corporations, new age start-ups or mid-sized local enterprises. A decisive paradigm about innovation in the business context is that it must deliver business success. It is the business returns that become the raison d’etre to invest in innovation. The discipline…