Talking of innovative companies, it is hard to think of brands without their leaders who personify innovation. Innovation is deeply associated with the genius of the leader at the helm.
Today, we are at a stage of media evolution where the dynamics of storytelling have undergone a sea-change.
Innovation, is the application of creativity or invention to make them meaningful for the larger society. It leads to new products, services or even new businesses…
Innovation has finally started to get high on the executive agenda and it is no longer a debate that the future winners are those who know how to make innovation happen.
Experience gives us the predictive ability to decide what will work and what will not, which is invaluable.