For the past three years, a two-city conclave has been organised in the key metros, skipping the metro closest to the PRAXIS venue of that year. Having started in 2015 in Mumbai the conclave has seen five editions already. This year there will be one each in Gurgaon and Mumbai. Since PRAXIS will take place down south in Hyderabad, Bangalore…
‘Innovation’ was the centre of attention at the inaugural edition of the Innovation First Communication Conclave that took place at The Leela Ambience, Gurgaon on Wednesday, March 14th. The time had come for putting ‘Innovation’ first – that was indeed the action line for the day, as Corporate Communication experts shared their varied points of view. As a listener, I…
Public Relations industry veterans Atul Ahluwalia and Dilip Yadav today announced that they have joined hands to launch an independent communications consulting firm, First Partners. Atul, with over 25 years of public relations and communications experience was the erstwhile Vice Chairman of Weber Shandwick India. Dilip, with over 22 years of public relations and marketing experience was earlier the Managing…
Rolls-Royce India has awarded its PR and communicationsresponsibilities to First Partners for India and South Asia region. The account was handled by Weber Shandwick in India eralier. First Partners founding partners, Atul Ahluwalia, Dilip Yadav and Santanu Gogoi quit Weber in 2015 after a long innings and subsequently started their own firm. First Partners’ mandate is to develop and implement a strategic communications…
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Out with the old and in with the new – is that what this whole business of ‘innovation’ is all about? Or is it about getting ‘outside of the box’?
