Automotive communication is one of the most complex pieces of communication, with multiple stakeholders, messages and campaigns, all jostling for space in a highly competitive and fast-moving market. The success needs specialty, contacts, relationships and an inside knowledge of the dynamics of the industry.

Enters First Partners, with its specialists in motoring PR, across both the consumer and business to business sectors.

Our team of automotive public relations and marketing consultants will understand your requirement, work out the (PR achievable) Business Outcomes and will deliver a PR strategy to clearly communicate your key messages to your target market.


This strategy is tailor-made to achieving the business outcomes, through most appropriate delivery platforms. To this extent we also provide our clients an interface with the top decision makers and key opinion leaders, besides key national and regional media.

We believe that client and agency are partners, committed to communication success and beyond. To help our clients realize their overall business goals, we frequently go beyond our PR brief to positively shape their overall business strategy. In short, we believe our multi-talented team of experts can define and build brands, launch new products, protect reputations and tell your story more effectively.

Our automotive PR services include

  • Media relations
  • Influencer & KOL relationship management
  • Product and brand launches
  • Dealer network communications
  • Retail outlet PR programmes
  • Auto product and brand PR
  • Product placement
  • Brand ambassadors
  • Site / plant visits
  • Consumer loyalty programmes
  • Research & surveys
  • Safety and awareness campaigns
  • Issue management
  • CSR program communication
  • Content generation & marketing
  • Digital PR & blogger relations