Carpe Diem: True leadership shines through the darkest nights

Carpe Diem: True leadership shines through the darkest nights

The good thing about the COVID forced transformation, particularly in a complex economy such as India, has been that the pandemic brought out the best in people and organisations. Put it down to a strong instinct for survival or a fundamental urge to endure, the Indian business environment with its many twists and turns, is quite firmly in the saddle…

The story of a unique firm and its first partners

The story of a unique firm and its first partners

Less than three years ago there was a new kid on the block in Indian PR consulting. Two quiet men joined by another partner started a PR firm, which was sure to make waves, given their collective experience of close to 100 years. Very few know the story of these two business partners and how they started. In this column,…

Tripping on Innovation

Tripping on Innovation

Out with the old and in with the new – is that what this whole business of ‘innovation’ is all about? Or is it about getting ‘outside of the box’? The Innovation First Communication Conclave made me think – what does Innovation mean, to think outside of the box? It was communication first and then the innovations that snowballed around it. Setting…

First Partners: A Full Service Communications Consulting Firm Launched by Indian PR Veterans

First Partners: A Full Service Communications Consulting Firm Launched by Indian PR Veterans

Public Relations industry veterans Atul Ahluwalia and Dilip Yadav today announced that they have joined hands to launch an independent communications consulting firm, First Partners. Atul, with over 25 years of public relations and communications experience was the erstwhile Vice Chairman of Weber Shandwick India. Dilip, with over 22 years of public relations and marketing experience was earlier the Managing…