A communications professional with over 15 years of experience in public relations, brand and crisis management, Poonam has worked across verticals such as consumer technology, FMCG, automobile and aviation.
Prior to her current role with First Partners, Poonam set up the brand communications function at Cargill India. As the Head of Brand Communications and PR, she was responsible for elevating Cargill’s position from B2B to a consumer-facing FMCG with leading brands such as Leonardo Olive Oil, Nature Fresh, Sweekar, Gemini and Rath.
Poonam was also the Associate Vice President at Weber Shandwick for over 10 years. During that period, she worked on brands such as Honda, ExxonMobil, Boeing, MasterCard among others on positioning, crisis and issues management, marketing communications and advocacy. Poonam has been a part of several trade events across verticals including consumer technology, automobile and aviation driving content for external media and internal communications. Poonam has strong relationships with media in her specialised domains across India.
Poonam holds a Bachelor’s degree from Lady Sriram College for Women, New Delhi and a diploma in Mass Communications.