Richa has over 19 years of work experience across various verticals of communications. Richa has served in various communication roles spanning advertising, corporate communications and public relations straddling several verticals such as enterprise, technology, aviation, healthcare, energy and others.
At First Partners, Richa is the senior lead for the firm’s corporate practice and also responsible for managing advocacy programmes. She is also the healthcare lead for the firm.
Before joining First Partners., Richa was Senior Vice President with Weber Shandwick India, leading the firm’s B2B Corporate Communication Practice. She worked for Weber Shandwick for close to 7 years and was the national lead for the firm’s several prestigious brands. Prior to joining Weber Shandwick, she served Avia MediaWE as the branch head for Mumbai helping the firm establish its operations in the West.
Richa’s key strengths lie in developing strategic communication programmes which are pivoted around building enduring stakeholder relations and advocacy programmes. She does this by leveraging her years of experience and insights into the business, cultural and media environments.
Richa holds a Master’s degree in Literature and a specialization in Mass Communication from Sophia’s College and The University of Rajasthan. She is a regular invitee as a guest speaker on the public relations industry at prestigious communication institutes and forums.