Principal Consultant
Brief info

Vivek's forte lies in development of strategic public relations content viewed through a journalistic lens. He has worked with leading media houses and PR firms giving him a distinct edge towards this end.

Vivek has more than 26 years of experience spanning media and public relations industries.

At First Partners, Vivek is responsible for developing strategic content, leveraging his widely recognized and acknowledged persuasive story-telling expertise drawn from extensive exposure to entrepreneurial dynamics, corporate best practices, senior stakeholder communications, both in the private as well in the government and the NGO sector.

Vivek has worked closely with some of India’s and the world’s leading PR agencies in seminal roles. He was the Projects Director for 2020 Media, now MSL, the regional head for Burson Marsteller-Roger Pereira (now Genesis-BM), the Head of Technology vertical at Corporate Voice Weber Shandwick (now Weber Shandwick) and as Associate Partner for Ketchum Sampark (then only Sampark).

Prior to his transition to the public relations industry, Vivek was the Deputy Editor of IT Hour, a daily prime-time program on CNBC. He has been the Assistant Editor of DATAQUEST and the Associate Editor of Industry Standard magazine. He has also worked with the iconic at one time and now out-of-print A&M Magazine for a few years.

As a journalist Vivek has written extensively on subjects ranging from aviation, agriculture, space and technology and of course IT. He has done pioneering work in the field of Management of Technology in Indian journalism when he explored the concept of ERP in DATAQUEST way back in 1996.

Vivek holds an MBA in Foreign Trade Management and Marketing and a First-Class Masters in US History. He also has a First Grade Software Certification from William Harper College, Chicago, USA in 4th generation software applications.