The need of the hour today is for those communicators who can identify with speed and relate to business outcomes on a moment to moment basis. For this upskilling is key. Talent and attitude which is tuned to outcomes and not to just building reputations will be, in the modern world, the best determinant of a communicator’s inseparability from his / her business organisation.
About Author
Atul Ahluwalia
A founding member of the Public Relations Consultancies Association of India (PRCAI), Atul comes with almost three decades of rich experience in Public Relations. He has worked across industries including banking, hospitality, consumer electronics, aviation, FMCG, information technology, telecommunications, among others.
Prior to founding First Partners, Atul spent close to twenty years with Weber Shandwick, India, including a lengthy stretch as its leader.
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