The pandemic has redefined the Indian Public Relations & Corporate Communications industry. It gave the abstract face of storytelling a new identity and purpose. Guiding organisations through effective communication strategies during these trying times were the skilled communicators.
The industry is a mixed bag of professionals from different verticals who have been continuously contributing to the industry with their immense knowledge and expertise. exchange4media has recognized 20 such faces from the industry who have worked relentlessly during the course of time to make a mark in the industry.
The names are not as per any ranking and are purely the editorial discretion of the exchange4media group.
Santanu Gogoi – First Partners
Santanu Gogoi is one of the Founding Partners of First Partners. With over 18 years of experience in the public relations industry, he has been at the helm of several tough media assignments during these years. He has extensively managed crisis situations for clients, turning media skeptics into advocates based on fact-based engagement. He understands the Indian national as well as regional media landscape, having managed intense campaigns across the length and width of the country. His experience straddles managing media programmes across a multitude of industry sectors such as Consumer, Corporate, Automobile, Aviation, Defense, Healthcare etc.
Earlier, Santanu worked with Weber Shandwick India for close to 14 years, leaving the firm as its Vice President & Head of Corporate Practice. He joined First Partners as a Founding Partner following the acquisition of his venture by First Partners. At First Partners, Santanu is deeply involved in shaping the media strategy for the firms’ clients, as well as leveraging media insights to bring to life award winning campaigns.
