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Public relations (PR) and corporate communications practitioners are today operating in a highly dynamic environment. The rules of the game are changing, and professionals must learn, unlearn, innovate, and understand…

As we step into 2022 and look forward to it as a year full of hope and possibilities, e4m PR and Corp Comm presents the “Year-ender story of 2021” series…

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Communications industry has taken to Murphy’s Law as its thumb rule — If anything can go wrong, it will, usually at the most inopportune time. With every organization and brand…

Okakura Kazuko, the great Japanese philosopher and scholar who saw change and tradition as two intertwined strands of a single continuity wrote in his redoubtable Book of Tea, “the art…

First Partners, one of the youngest and fastest-growing PR firms in India, marked its fourth year with Founding Partner Atul Ahluwalia reflecting on the journey—a network spanning five Indian cities, a focus…

The COVID-19 pandemic is continuing its destructive march across the world and from many vantage points, seems to be like an uncontainable and ceaseless whirlwind. With upwards of 2 million…

In a sort of post-Darwinian epoch, businesses today survive not because they are just the fittest of the lot but often because they are also the fastest! Being future oriented,…

Dilip Yadav, one of the founders of full-service communications consultancy First Partners, is a business leader who has been converting market insights into tangible business outcomes with strategic communication. He…

India, like most of the world, faced the worst of the COVID-19 over 2020 and is now one of the few nations exhibiting a rapid recovery and emergence from this…

Less than three years ago there was a new kid on the block in Indian PR consulting. Two quiet men joined by another partner started a PR firm, which was…

The fact that a robust reputation is a core pre-requisite to business success is an absolute given in today’s stressed margins, future-uncertain environment. Thriving in a VUCA (volatile, uncertain, complex,…

Skillful communicators are on a constant lookout for innovation in determining positive, sustained outcomes for the brands and institutions they represent, whether they work on the brand side or the…

The subject of innovation in communication today is among the top agenda items for communicators, whether they represent large global corporations, new age start-ups or mid-sized local enterprises. A decisive…

In my career spanning more than two decades I have found CFO’s involvement with the communication function peaking the most either when there is a need to raise funds or…

This famous quote by the late management guru Peter Drucker recently sparked an online debate primarily for two reasons. First, because of its excessive popularity. It has procreated numerous seminars,…

We live amidst wonder and walk and breathe as much among the craftwork of giants as of the efforts of the not so large but equally significant and unsung wizards…

Today, we are at a stage of media evolution where the dynamics of storytelling have undergone a sea-change. With the coming of digital, the complexity of communication has also gone…