First Partners, one of the youngest and fastest-growing PR firms in India, marked its fourth year with Founding Partner Atul Ahluwalia reflecting on the journey — a network spanning five Indian cities, a focus on personalised client attention, and the BOC (Business Outcome Communication) model that’s made it one of the most awarded consultancies in the country. He traces how the PR industry has evolved toward campaign-driven work, deeper digital reliance, and growing specialisation, and outlines what’s next for the firm: expanding into Public Affairs, strengthening digital offerings, and building out a leadership and CEO equity practice.
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Communication firms should be focused on their expertise & results
