Our media relations practice is among the finest in the industry. Not only do our founders have a rich media exposure with the best and most discerning clients, they have a rigorous grounding in media platforms and sensitivities which best conform to a modern and rapid-paced media environment.

We believe the traditional conformist approach to media relations is outdated, and it is time for a more refined and calibrated approach. Effective media relationships, like most other relationships, work well by keeping both parties meaningfully engaged. We do this by first understanding client objectives and communications strategies, and then assessing how those objectives and strategies can be connected with the information needs of the media.

We have shifted from a monologue-based media engagement strategy to one that is fulfilling and adaptive. Editorial teams welcome us because we act as their extended arms. In fact, our media relationships also gain relevance from the fact that we have on-boarded former media editors to help and advise us on the best way forward.