Our Views

Thoughts and conversations on communications industry, best practices, trends and the next level
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Jan 19, 2022 | By Dilip Yadav

Personalisation is fundamental to the business of communications: Dilip Yadav
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July 8, 2021 | By Dilip Yadav

Innovation in action and thought is key to any agency's progress
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March 6, 2021 | By Dilip Yadav

Carpe Diem: True leadership shines through the darkest nights
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Feb 9, 2021 | By Atul Ahluwalia

Sunny, with a chance of real growth: A prognosis for PR in 2021
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Oct 30, 2020 | By Admin

How consistency has taken the centre stage in brand communications
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July 23, 2020 | By Atul Ahluwalia

Communication firms should be focused on their expertise & results
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Apr 23, 2020 | By Atul Ahluwalia

A receptive & sensitive government can help in turning a disaster into an inspiring virtue
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March 5, 2020 | By Atul Ahluwalia

The Winning Hand: How business outcomes can be communication’s truest advocate
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Feb 24, 2020 | By Dilip Yadav

Clear communication is the bedrock of a brand’s success: Dilip Yadav, First Partners
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Oct 23, 2019 | By Atul Ahluwalia

Skill sets communicators need in the new world order of business outcome focused communication
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Oct 31, 2019 | By Dilip Yadav

The Matrix Reloaded – Navigating the CFO-Communicator dynamics
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Oct 31, 2019 | By Santanu Gogoi

Reinventing media strategies for business success
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Oct 31, 2019 | By Dilip Yadav

India Innovation Outlook 2019: CFOs' minds hold vital clues to building communication of the future
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Sept 23, 2019 | By Dilip Yadav

The story of a unique firm and its first partner
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Feb 27, 2018 | By Atul Ahluwalia

India’s most Interesting Innovators
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Mar 6, 2018 | By Dilip Yadav

Building a Culture of Innovation in your Organisation
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Mar 16, 2017 | By Santanu Gogoi

Communicators need to innovate to stay relevant in an evolving media landscape
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