Views

Pivot or perish in the new PRverse

Personalisation is fundamental to the business of communications: Dilip Yadav

Innovation in action and thought is key to any agency’s progress

How consistency has taken the centre stage in brand communications

Carpe Diem: True leadership shines through the darkest nights

Communication firms should be focused on their expertise & results

A receptive & sensitive government can help in turning a disaster into an inspiring virtue

The Winning Hand: How business outcomes can be communication’s truest advocate

Clear communication is the bedrock of a brand’s success: Dilip Yadav, First Partners

Sunny, with a chance of real growth: A prognosis for PR in 2021

The story of a unique firm and its first partner

Skill sets communicators need in the new world order of business outcome focused communication

Reinventing media strategies for business success

India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future

The Matrix Reloaded – Navigating the CFO-Communicator dynamics

Building a Culture of Innovation in your Organisation

India’s most Interesting Innovators

Communicators need to innovate to stay relevant in an evolving media landscape