The G20 foreign ministers' meeting in Atlanta, held on October 30-31 and chaired by US Secretary of State Marco Rubio, carried heavy economic and strategic weight for India. The agenda…
Beyond the barricades, a new political phenomenon is testing democratic institutions without necessarily derailing the country’s economic ambitions. Images of barricaded streets, detained demonstrators and heightened security in New Delhi…
When India’s External Affairs Minister S. Jaishankar rose at the 81st UN General Assembly on 26 September, the appeal he made was as much a sermon as a ledger. He…
The real measure of India's BRICS chairship isn't what the 140-point New Delhi Declaration says. It's what Modi extracted while saying it. For a bloc that commands over 40% of…
A decade of building trust, strategic counsel and impact and a new leadership structure for the next chapter. First Partners marks its 10th anniversary with a leadership transition that builds…
or India, the twenty-sixth SCO Summit was never really about the anniversary declaration. Strip away the pageantry, and Bishkek reveals a bloc that New Delhi has learned to use with…
First Partners has announced that it bagged 10 trophies at the Fulcrum Awards 2019, during PRAXIS 2019 at Goa, the company said on Tuesday. According the company, the agency has…
Less than three years ago there was a new kid on the block in Indian PR consulting. Two quiet men joined by another partner started a PR firm, which was…
Less than three years ago there was a new kid on the block in Indian PR consulting. Two quiet men joined by another partner started a PR firm, which was…
First Partners has won the public relations mandate for Home Credit India. Home Credit, one of the largest financiers of mobile phones in the world and with presence in 20…
First Partners Communications has won the Public Relations mandate for Dr. Oetker in India. The mandate was awarded after a multi-agency pitching process. The appointment of First Partners as the…
The fact that a robust reputation is a core pre-requisite to business success is an absolute given in today’s stressed margins, future-uncertain environment. Thriving in a VUCA (volatile, uncertain, complex,…
The subject of innovation in communication today is among the top agenda items for communicators, whether they represent large global corporations, new age start-ups or mid-sized local enterprises. A decisive…
Skillful communicators are on a constant lookout for innovation in determining positive, sustained outcomes for the brands and institutions they represent, whether they work on the brand side or the…
The subject of innovation in communication today is among the top agenda items for communicators, whether they represent large global corporations, new age start-ups or mid-sized local enterprises. A decisive…
In my career spanning more than two decades I have found CFO’s involvement with the communication function peaking the most either when there is a need to raise funds or…
This famous quote by the late management guru Peter Drucker recently sparked an online debate primarily for two reasons. First, because of its excessive popularity. It has procreated numerous seminars,…
We live amidst wonder and walk and breathe as much among the craftwork of giants as of the efforts of the not so large but equally significant and unsung wizards…
Today, we are at a stage of media evolution where the dynamics of storytelling have undergone a sea-change. With the coming of digital, the complexity of communication has also gone…
Rolls-Royce India has awarded its PR and communications responsibilities to First Partners for India and South Asia region. The account was handled by Weber Shandwick in India eralier. First Partners…
Public relations industry veterans Atul Ahluwalia and Dilip Yadav today announced that they have joined hands to launch an independent communications consulting firm, First Partners. Atul, with over 25 years…